Fort Collins Video, LLC - Why does your business need video?

Getting You The Unique Video Product You Want

On-Time, With Personal Service, At An Affordable Price.

Why Does Your Business Need Video?

It's been said that a picture is worth a thousand words.

And then video came along.

If a picture is worth a thousand words,

Video is worth ten-thousand pictures!

(Click the video to learn more about this mountain situation!)

With video on your website and/or hard media (DVDs, Flash sticks, Blu-ray) you have the opportunity to quickly and efficiently engage your audience. Like no other medium, video has the compelling power to to educate, influence, motivate and persuade.

Studies have consistently shown the power of video as a sales tool!

(statistics below gathered courtesy of Laurie Macomber, Blue Skies Marketing)

In August 2009, Americans conducted 9 billion searches on Google.

That same month, Americans watched 10 billion videos on YouTube.

On September 15, 2009 the Nielsen Company reported Total On Line Video Streams up 41% year over year

U.S. online video audience is expected to grow to 190 million people by 2012.

Data: Comscore

Constant Contact, the email marketing experts, reported that screen grabs of video received 5x more clicks than text links.

According to Larry Pryg at GM, auto dealer websites that contain video receive a 2x increase in calls over sites without video. (via Reel SEO)

The Common Craft network, explained that web pages that include video testimonials increase their conversion rates by 2x-6x. Common Craft revealed that landing pages that include video increase their conversion rates by 3x-4x.

According to Internet Retailer Magazine: “Video is an increasingly common feature on retail sites, and it’s proving to be an effective selling tool. Shoeline.com added 100 videos that show how a shoe looks on a model’s foot and boosted conversion rates on those products by 40%; PetsUnited reports a 50% increase in conversion on the 1,200 products that have videos on three of its sites" – Internet Retailer

Providing your potential clients with an opportunity to see who you are and what you do conveys professionalism, increases your credibility, and sets you apart from your competitors who have static websites and standard printed marketing material.

Video training materials can dramatically reduce the cost to educate your staff, especially if your organization has remote employees. How important can this be in tough economic times?

Does your business have a unique product or process that has been difficult to write about? We will work with you to create a video product that educates your potential clients and moves them to action!

Our world moves and so should your marketing and training assets.